ROLE: Art Direction
AGENCY: Juniper Park \TBWA
CLIENT: Nissan Canada
YEAR: 2021
Nissan needed to shift gears from traditional car ads and play in a space as innovative as the brand itself. So, we commissioned digital artist to create a piece of NFT art featuring Nissan’s most innovative car: The GT-R Nismo. The NFT got tons of press around the world, it got a bid of 2.3 million USD and Nissan as a brand got a little more cooler.
